Creating a commercial From A to Z.
- сommunication with the customer, coordination;
- search for a creative solution;
- search for the team and the bear;
- creation of the script and storyboard;
- management of the shooting process;
- post-production (editing, color correction, graphics with the team)
Service:
Dive into my world and feel the project from inside
Dive into my world and feel the project from inside
Dive into my world and feel the project from inside
Dive into my world and feel the project from inside
"One in a Million"
or "How to Find the One and Only Bear."
February, 2016
I am approached by customer Vladimir on behalf of the company - LION'S INVESTMENT LIMITED (London), with a request: "I need a video to attract the attention of investors to the product on Kickstarter.
Product:
Smartphone cases
Objectives:
To highlight the competitive advantages of a case
that can charge your smartphone on its own.
that can charge your smartphone on its own.
I analysed the market, the brief from the client and realised:
We need emotions,
bright and strong.
One of the important components of an advertising product, in terms of marketing
our mood, readiness for action, as well as how we perceive and remember information.
There's a reason video marketing has the basics of drama at its core.
the emotional weapon. Emotions determine
So, imagine the situation:
A traveler encounters a wild bear in the woods
and wants to capture the moment, but at that second the battery on his phone traitorously runs out.
and wants to capture the moment, but at that second the battery on his phone traitorously runs out.
which is able to charge the hero's smartphone at the touch of the button. Then we show all the advantages of the case with the voiceover and infographics.
According to the script, this problem is solved by this miracle case,
We wanted to add some humour, so we finished the story with a photo shoot with the bear and the traveler admiring the resulting photos together.
BUT
it was not so easy to find a bear.
There is in the world
only ONE professional bear-actor.
He is starring in commercials
and feature films
only ONE professional bear-actor.
He is starring in commercials
and feature films
All the rest are just living bears with whom you can not be within 0.5 meters - it is very unsafe and illegal!
Moreover, this bear does not live in Ukraine.
His transportation is very expensive.
And his salary starts at $3,000 per filming day.
His transportation is very expensive.
And his salary starts at $3,000 per filming day.
The voice of the assistant in the tube solemnly said:
(This, of course, is not a professional actor, which is very risky, but, at the same time, his work is far cheaper.)
Of course, the customer would never allocate such a budget. We got very upset and I was already going to change the character and the whole script.
But then the phone rang.
"Yay, we found a bear in the circus!"
Deep breath... The decision is made!
Preparation for the shooting began:
Preparation for the shooting began:
writing the script, storyboards, selecting the crew, choosing the site for the shooting.
And finally...
Sound, Camera, Action!
When the shooting started, we realised that our main actor (and we ourselves) were very afraid of this bear (which is actually quite logical).
We lost time calming the actor, the bear, and the entire crew,
We lost time calming the actor, the bear, and the entire crew,
BUT WE GOT THROUGH IT AND GOT ALL THE FOOTAGE I NEEDED!
Cut!
A month of post-production (editing + graphics)
and the commercial is ready!
and the commercial is ready!
entrepreneur
Volodymyr Nikolaychuk
«LION'S INVESTMENT LIMITED»
We have collaborated with Anna for a couple of months.
She was the director when shooting promo video for our product.
Despite a very meager budget, the product turned out to be very high quality and unique in its own way. I would like to mention the fact that Anna is a very creative person.
She offered us an original solution that was both exclusive on the market and did not entail a significant increase in filming costs.
She was the director when shooting promo video for our product.
Despite a very meager budget, the product turned out to be very high quality and unique in its own way. I would like to mention the fact that Anna is a very creative person.
She offered us an original solution that was both exclusive on the market and did not entail a significant increase in filming costs.
2017
Also, an important trait of her character is the ability to find a contact at the right time, as well as bargain for the service price in order to save money.
Professional actors, as well as other experts necessary for filming, have been quickly selected taking into account all our requirements.
I can confidently recommend Anna as a top-ranking expert in her field.
Professional actors, as well as other experts necessary for filming, have been quickly selected taking into account all our requirements.
I can confidently recommend Anna as a top-ranking expert in her field.
The experience of shooting commercials triggered an irreversible process in me. In my next works I started to reveal myself
Important
I work in any country in the world.
I can sort out and collect a team/production/rental studio in any location for a specific project.
I can sort out and collect a team/production/rental studio in any location for a specific project.
as a Producer Director (PD)
As a Director
I saw the final image, and controlled its realisation, creating an artistic atmosphere with an interesting plot and dramaturgy.
As a Producer
I recognised the exact selling idea that needed to be realised.
